.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a label ambassador and also a real estate investor in the company, it shared with ETRetail.Without making known the exact percent of stake the cricketer has actually taken, the business claimed it is a significant and also tactical investment.This cooperation aims to leverage KL's astounding attraction, especially with youth as well as fitness aficionados, to expand Boldfit's dip low compertition markets and also demographics all over India.Sharing regarding the brand name's growth plannings, Pallav Bihani, founder and also CEO of the company said, "Our experts are going all-in on expanding our activewear and also shoes categories, which are set to redefine the exercise market. These sections are our future growth engines." Currently, health and fitness and also yoga exercise devices steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand attained a revenue of Rs 73 crore. Along with important initiatives as well as this partnership, the company strives to reach out to a profits of Rs 500 crore through FY26. Founded in 2018, it presently provides over 1 crore consumers yearly and also intends to expand this grasp to 5 crore using this partnership. Additionally, it is boosting its supply chain commercial infrastructure to make certain swift delivery and regular product availability.Looking forward, the D2C start-up expects an eruption in on the internet traffic, social networking sites engagement, and also much higher purchases all over our flagship groups.
Published On Aug 1, 2024 at 10:46 PM IST.
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